PHOENIX RETARGETING - PIXEL-HONEST, MULTI-PLATFORM
Retargeting to bring visitors back. Multi-platform, pixel-honest, posted pricing.
WHAT YOU'RE LOSING WITHOUT RETARGETING
Retargeting recaptures the visitors your other channels already paid to reach
Average Traffic Increase for Clients
Leaking Funnel Diagnostic
What your funnel probably looks like without retargeting:
- 100 visitors land on your site from Search Ads, Social Ads, SEO, or referral traffic.
- 2-3 convert on the first visit. That's the industry average across most B2C and B2B verticals.
- 97 leave. They got distracted, weren't ready, were comparison shopping, or just needed more time.
- Without retargeting, those 97 visitors are gone. You paid for that traffic. You won't see them again unless they remember your name and come back - most won't.
- With retargeting done right, you recapture 8-15 of those 97 over the following 30 days. A 3-5x improvement on your effective conversion rate from existing traffic spend. No new ad dollars to other channels. Just better use of the traffic you already paid for.
Meta Retargeting (FB + IG)
Dynamic Product Retargeting (e-commerce)
LinkedIn Retargeting (B2B)
YouTube Retargeting
Native Display Retargeting (StackAdapt, AdRoll)
Google Display Retargeting
Why switch your retargeting to DigiFlex360
Most agencies bundle retargeting into PPC and run it Meta-only. We treat it as its own discipline.
- Pixel hygiene baseline. Monthly pixel audit on every account. Built into every tier.
- Behavior-based segmentation. Cart abandoners, product viewers, page-depth signals - different ads per segment.
- Multi-platform orchestration. Meta, Google Display, LinkedIn, YouTube, native. Not just Facebook.
- Post-cookie methodology. Server-side tracking, Conversions API, first-party data foundation.
- Posted pricing. 30% of ad spend. On this page.
POSTED PRICING, NO DISCOVERY-CALL GATE
What retargeting management actually costs at DigiFlex360
Retargeting is priced the same transparent way as every DigiFlex360 channel: 30% of ad spend, with your card billing the platforms directly.
Retargeting CPMs are typically 30–50% cheaper than cold acquisition CPMs because you’re bidding for attention from people who already know you.
Your retargeting spend often runs lower than your Search or Social ad spend, but ROAS multiples can be higher.
Retargeting Starter
30% Management Fee- For businesses with one primary acquisition channel looking to recapture site visitors.
- Recapture the visitors your one channel already paid to send you.
- 1 platform (Meta OR Google Display)
- Pixel audit + setup (Meta Pixel or Google Tag)
- 2–3 audience segments
- Conversions API setup for Meta
- Monthly recapture + ROAS report
- Direct Slack access to retargeting strategist
Retargeting
Growth
30% Management Fee - Businesses with 2+ acquisition channels and active traffic; $1M–$10M revenue.
- Catch your visitors across the web, not just back on Facebook.
- Everything in Starter
- Meta + Google Display + LinkedIn or YouTube
- 5–8 audience segments
- Dynamic creative matched to visitor behavior
- Server-side GTM deployment
- Monthly pixel health audit
- Bi-weekly optimization sprints
- Bi-weekly strategy call
Retargeting
Authority
30% Management Fee - $10M–$50M business; e-commerce or multi-funnel B2B.
- Full multi-platform orchestration with attribution built for the post-cookie web.
- Everything in Growth
- Meta + Google Display + LinkedIn + YouTube + Native
- Dynamic product retargeting
- Advanced audience architecture (10+ segments)
- Custom attribution model
- Custom Looker Studio dashboard
- Weekly strategist call
- Quarterly competitive retargeting intelligence report
Running Search Ads, Social Ads, or SEO already? Retargeting makes those channels work harder.
Start with a free pixel audit and see where recapture opportunities exist.
Running retargeting in-house? Keep your pixels honest.
Two lighter options for teams that manage their own retargeting but want external pixel validation and optimization without full management.
Retargeting Audit
99/mo
Businesses running retargeting in-house wanting pixel health validation.
Included:
✓ Monthly pixel audit
✓ Audience segment review
✓ Attribution validation
✓ 1-hour strategist consultation
✓ Monthly audit summary
Retargeting Audit + Lite Management
149/mo
In-house teams wanting external optimization without full management.
Included:
✓ Everything in Audit
✓ Bi-weekly audience adjustments
✓ 1 new segment built per month
✓ Quarterly competitive scan
✓ Bi-weekly strategist check-in
From pixel audit to compounding recapture
Five steps, no form-and-wait. You talk to the strategist who’ll run your account from day one.
Step 1
30-min discovery call
Direct conversation with the retargeting strategist who’d run your account. We’ll discuss your traffic sources, current retargeting status, and whether your pixel infrastructure is healthy.
Step 2
Pixel audit + opportunity sizing
We audit your existing pixels (Meta, Google, LinkedIn, GA4), identify firing issues, calculate your recoverable audience, and project realistic recapture rates. Delivered in 5 business days.
Step 3
Pixel + account ownership in YOUR name + posted-price agreement
Every Meta Pixel, Google Tag, LinkedIn Insight Tag, and ad account is created or transferred into your business name. Pixel data permanently belongs to you. Tier picked, agreement signed.
Step 4
First 30-day pixel rebuild + campaign launch
Pixel deployment or repair, Conversions API setup, audience segments built, campaigns launched across selected platforms. Platforms bill your card directly. We invoice management fee only.
Step 5
Ongoing optimization + monthly pixel health + recapture review
Bi-weekly optimization sprints, monthly pixel audit, monthly recapture + ROAS report. Cancel anytime with 30 days’ notice. Pixel and accounts stay with you.
What retargeting recapture looks like in practice
Aggregate, client-anonymized figures across the DigiFlex360 retargeting portfolio. Individual results vary by traffic volume, vertical, and pixel health.
3.7x
30%
30
6
RETARGETING COMPARISON
DigiFlex360 retargeting vs the typical Phoenix setup
Most Phoenix agencies bundle retargeting into a PPC retainer and run it on one platform. Here’s the difference, row by row.
Platform coverage
- Multi-platform orchestration - Meta + Google Display + LinkedIn + YouTube + native (from Growth tier).
Pixel hygiene
- Monthly pixel audit on every account. Firing errors, double-counting, post-iOS attribution all checked.
Audience segmentation
- 5–8 behavior-based segments (Growth tier) - cart abandoners, product viewers, pricing page, blog readers, etc.
Post-cookie methodology
- Conversions API for Meta, server-side GTM for Google, first-party data foundation. Built for the post-cookie web.
Pixel + account ownership
- Every pixel, tag, and ad account in YOUR business name. Pixel learning history yours forever.
Fee disclosure
- 30% of ad spend. Posted on this page.
Communication
- Direct to retargeting strategist. Slack, text, call. Same-day reply.
Platform coverage
- Meta-only retargeting. Catches visitors on Facebook and Instagram, misses them everywhere else online.
Pixel hygiene
- "Set and forget" pixel setup at start of engagement. No monthly health checks. Quiet attribution loss over time.
Audience segmentation
- One "site visitors" audience retargeted with one ad. No behavior-based segmentation. Same message for everyone.
Post-cookie methodology
- Client-side pixel reliance. iOS 14.5+ attribution gaps not addressed. Cookie deprecation not prepared for.
Pixel + account ownership
- Pixels and accounts created under agency Business Manager. Leaving means rebuilding pixel learning from scratch.
Fee disclosure
- Retargeting bundled into broader PPC retainer. Separate fee not disclosed.
Communication
- Account manager filter. Retargeting often handled by junior buyer or rolled into general PPC team.
BUILT FOR THE POST-COOKIE WEB
The retargeting stack behind your campaigns
The retargeting tech stack shifted significantly after iOS 14.5 and keeps evolving as third-party cookies are restricted. Here’s what we run and why.
Pixel & Tracking Infrastructure
Tools:Meta Pixel + Conversions API,Google Tag,Google Tag Manager (server-side),LinkedIn Insight Tag,
GA4
Rationale:Server-side tracking is now the baseline, not an optional upgrade. Client-side pixels alone lose data to browser and iOS restrictions. Monthly pixel health audits catch the attribution decay most agencies never notice.
Retargeting Platforms
Tools: Meta Ads Manager,Google Ads(Display + YouTube),LinkedIn Campaign Manager, StackAdapt,AdRoll
Rationale: Multi-platform orchestration catches visitors across the wider web wherever they go next. Meta-only retargeting leaves much of your addressable audience uncovered.
Attribution & Reporting
Tools: Google Analytics 4, Server-side GTM, Triple Whale, HubSpot / Salesforce CRM integration, Custom Looker Studio dashboards
Rationale:Retargeting attribution needs multi-touch measurement, not single-platform credit. Platform-reported recapture numbers often miss the full cross-channel picture.
Retargeting across Phoenix metro - and 20+ pixels we monitor monthly
Retargeting is audience-based, not geo-based, so we serve clients anywhere - but Arizona businesses get Arizona-based strategists who know the local market.
Average Traffic Increase for Clients
We work across the state, in person where it helps and remote where it doesn’t. Most of our clients are within an hour’s drive of the office.
- Phoenix - E-commerce DTC brands and service businesses pairing retargeting with Search Ads to recapture high-intent visitors.
- Scottsdale - Luxury and professional services pairing retargeting with LinkedIn + Meta for longer consideration cycles.
- Tempe - SaaS and education clients retargeting trial signups and pricing-page visitors across Meta and Google Display.
- Chandler - B2B manufacturers and tech firms retargeting demo and whitepaper traffic via LinkedIn + YouTube.
- Gilbert - Home services and local retail recapturing quote-request and product-page visitors with dynamic creative.
- Mesa - Healthcare and multi-location service brands retargeting appointment and contact-page drop-offs.
- Tucson - Regional e-commerce and tourism clients extending retargeting across native display + Meta.
RETARGETING, ANSWERED HONESTLY
Retargeting questions buyers actually ask
The cost, the cookie question, and the “we tried it before” question - answered straight.
Retargeting shows ads to people who’ve already visited your site, watched your video, or engaged with your brand - recapturing the 97% who didn’t convert the first time. A pixel records that visit, then builds audiences segmented by behavior. We orchestrate ads across Meta, Google Display, LinkedIn, and YouTube so prospects see your brand wherever they go next.
30% of ad spend. Example: if retargeting spend is $4,000/month, platforms bill your card directly and DigiFlex360 invoices a $1,200 management fee.
Retargeting usually fails because of pixel misfires, poor audience segmentation, no frequency caps, outdated attribution setups, or relying on only one platform. The discovery call and pixel audit identify which of those caused the problem.
Cookie changes don’t kill retargeting. Modern retargeting relies on first-party data, Conversions API, server-side GTM, CRM integrations, and platform-native audiences. The methodology changes, but retargeting remains effective.
You do. Every Meta Pixel, Google Tag, LinkedIn Insight Tag, tag manager container, and ad account is created in your business name. If you leave, you keep everything.
Yes. Retargeting needs traffic to work. Search Ads, Social Ads, SEO, video, or other acquisition channels create the audience. Retargeting then brings those visitors back to convert.
No. Retargeting is month-to-month. Cancel with 30 days notice. There are no long-term lock-ins, and because the pixel, audiences, and accounts are yours, you keep everything when you leave.
NO CONTRACT. YOUR ACCOUNTS. YOUR DATA.
Recapture the visitors you already paid to reach
Start with a free pixel audit - we’ll show you exactly how many visitors you can recover.
